Feadship: Carte Blanche
Experience the true magic of custom superyacht creation.
Team
Feadship, Minibar, Bas van Driel Krol, Sprigs
Role
Associate Creative Producer
Responsibilities
Assistant Product Manager, Design Strategy, Content Strategy, User Research
Product video
YouTube
Solutions & Outcomes
- Interactive experience for the world's largest yacht shows, reflecting Feadship's philosophy of 'pure custom creation'.
- Participants take a dynamic intuitive touchscreen survey that uncovers how their custom Feadship might look like.
- Public visitors receive a unique mood video that visualises the key elements and feel of their individual design vision.
- Invited guests have an instant live action sketch drawn and printed by expert designers in a private booth.
- Custom-built algorithm dynamically created over 300 hours of unique video.
- Doubled the average amount of time visitors spent on the show booth.
- Significant increase in business leads compared to previous shows.
- Success at the boat shows led to the tool being integrated into Feadship's daily design process.